REACHing Beyond the Conference Conundrum
Rationally, attending an industry conference seems like a waste of money and effort. But still we attend.
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Rationally, attending an industry conference seems like a waste of money and effort. But still we attend.
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“Let’s not get into the weeds” is one of my least favorite business expressions of all time. And it’s practically inevitable when any high-functioning group gets together for a meeting, inevitably after some interesting and detailed discussion of something or other, said by a seemingly sage person.
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Many times, small stuff is… well… just small. And sometimes even less. And other times not.
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If you’re like me, you more often think about time in the context of how much of it you don’t have.
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Like the jargon junkies they are, lawyers can’t help themselves from publishing content that not even their mothers would want to read.
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It’s easy for law firms to fall back on their content as a quick fix to help lawyers feel better about trying to get more business. But that’s not content marketing.
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A punctuation rule for our sometimes fiendish friend the comma is relatively simple, and something that many of us may have learned as a fifth-grader but then promptly forgot.
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The man’s car needed new brakes, desperately. The last time he took the car into the shop, the mechanic told him he would be fine until the next oil change, assuming he drove normally. But what was normal for the mechanic was definitely not normal for the man.
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It’s easy to be a thief or a mimic when something has already proven itself successful in a similar situation. But thievery or not, it does take a certain amount of brains to recognize a good thing.
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The 2015 LMA Annual Conference was a resounding success, by all accounts, and my company, Glencoe Media Group, was proud to sponsor a new feature this year: the storyboards that recorded the information presented at a variety of sessions in an innovative way that really captured the imagination of the 1,300+ attendees — the largest LMA Conference ever!
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