Posted on April 29, 2010 by thebyrneblog
I’m very excited about the opportunity today to talk at the ACC Chicago Chapter event on “How Social Media is Changing the Way We Do Business” being held at Drinker Biddle’s conference center in Chicago. It features three sets of panelists from both Drinker Biddle and top companies discussing a variety of topics, from how [...]
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Posted on March 23, 2010 by thebyrneblog
Over the past few weeks, I’ve been marveling over the experience I had during and after the Legal Marketing Association’s annual national conference. It was obviously an honor to be invited to speak about how law firms are using social media from an in-house marketing/communications perspective. The presentation itself went very well — it was [...]
Filed under: Communications challenges, Legal Marketing, Listening, Social media, Technology issues | 2 Comments »
Posted on March 15, 2010 by thebyrneblog
Now that I’ve returned from the Legal Marketing Association’s annual conference, where I spoke on the topic of social media, I can report that many, many law firms (and their lawyers) find that social media is still something to be regarded as not worth the time or effort. As evidence, take a look at my survey [...]
Filed under: Social media | 2 Comments »
Posted on March 12, 2010 by thebyrneblog
As promised, here’s the results of my survey of AmLaw100 firms who have a presence on Twitter. As I did my research, I was reminded how lousy the search function is on Twitter. I also came up against a search limitation after about 25 (or so) searches… I would have to wait until the top of [...]
Filed under: Legal Marketing, Social media, Technology issues | 2 Comments »
Posted on March 12, 2010 by thebyrneblog
At a presentation yesterday at the Legal Marketing Association’s annual conference, I discussed a survey I did of how many AmLaw100 firms have a Facebook presence in the form of a fan page. For reference and posterity, I am sharing the results here on the blog, too. I also surveyed the same firms’ presence on [...]
Filed under: Legal Marketing, Social media, Technology issues | 9 Comments »
Posted on March 12, 2010 by thebyrneblog
As promised in yesterday’s session at the Legal Marketing Association conference, a sample social media policy for a law firm can be found here.
Filed under: Social media | 1 Comment »
Posted on February 2, 2010 by thebyrneblog
I came across this article in Sunday’s Chicago Tribune that nearly perfectly juxtaposed the old world that seems to be falling away quickly with the new world that has arrived. The story is about the closing of a once-successful Chicago dairy – McDonald’s was a customer, buying supplies for its milkshakes – that fell victim to the [...]
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Posted on January 27, 2010 by thebyrneblog
I gave a presentation yesterday on “The Brave New World of Social Media” to folks from small and large businesses that were attending a program at my firm’s Chicago office. Not surprisingly, my program title’s days are numbered, as more and more businesses take the plunge into social media. Note that I didn’t refer to “social networking” in [...]
Filed under: Social media | 3 Comments »
Posted on January 22, 2010 by thebyrneblog
During the holidays, my wife and I got a chance to see the latest George Clooney vehicle, “Up in the Air.” It is a fine flick with terrific acting and captivating, if not occasionally predictable, storylines and characters. I definitely recommend seeing it, if you haven’t already. I don’t intend to spoil the movie for [...]
Filed under: On writing, Social media, Technology issues | 2 Comments »
Posted on November 25, 2009 by thebyrneblog
As a communications director, I’ve been asked to provide advice and guidance for professionals interested in starting a blog. (In my case, these folks are lawyers, who, you might guess, have no shortage of opinions but who also are very cautious about sharing them in a public forum like a blog.) The first bit of guidance [...]
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