Over the past few weeks, I’ve been marveling over the experience I had during and after the Legal Marketing Association’s annual national conference.  It was obviously an honor to be invited to speak about how law firms are using social media from an in-house marketing/communications perspective.  The presentation itself went very well — it was even SRO (thanks in part
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Occasionally I have been asked what is the most important skill related to communications, marketing or business development, at least in the professional services environment in which I dwell.  I always answer with one word:  Listening. Most people, when they hear my imparted wisdom, usually wait to see if I’m planning to add anything to that.  “That’s it?” they ask. 
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