Comments on: AmLaw 100 Firms on Facebook

By: thebyrneblog

thebyrneblog — Mon, 05 Apr 2010 01:28:21 +0000

Great points on my so-called “rock stars” of law firms on Facebook (and sorry for the delay on comment approval-was on vacation). I guess my standards are pretty low right now. Given the newness of the medium for law firms, I’m leaning toward encouraging mere presence rather than no presence. Staleness is obviously not a good idea; however, isn’t some presence better than no presence? Many firms haven’t updated the majority of their websites in months, if not years. But that doesn’t mean they shouldn’t have a website, does it?

People are always on the lookout for information in social media, not just interactivity. Does it matter that the information could be found elsewhere (i.e., on a website)? I don’t think so, especially since there’s no guarantee that your visitors/fans/whoever on a social media platform are going to see the info on a website in the first place. Said differently, there aren’t a ton of big law firm websites that offer RSS feeds to any great degree (if at all). Being a Facebook fan is one way around that…

All this said, I think that every law firm that has a fan page on Facebook has some work to do if it wants to truly be a “rock star” …

By: Fear of Facebook Part III : Fan Pages for Law Firms?

Fear of Facebook Part III : Fan Pages for Law Firms? — Thu, 01 Apr 2010 20:32:09 +0000

[...] a list of AmLaw 100 firms with Fan Pages that John Byrne of Drinker Biddle put together on The ByrneBlog. I looked at a few and went ho-hum. [...]

By: Jayne Navarre

Jayne Navarre — Fri, 26 Mar 2010 19:28:15 +0000

Hi, John,
Was making my way through your list of law firm “rock stars” on Facebook Fan Pages and I fail to hear the music. Just wondering what, in your opinion, qualifies as rock star status.

The five I checked out had few fans (most under 100) and other than press release material pushed from Twitter accounts of press release material, there was nothing going on. Wall posts were from months ago and in two cases several years ago. No applications, no customization, no videos, no fun! I’m struggling to see the benefit to being a fan of a law firm….

Of course the page shows up in public search, but if I were to judge a firm by vibrant activity and interactivity, I’d give these displays a weak mark. Anyway, this is not the image I would want to project. I wonder if law firms aren’t better off not doing fan pages until they get some fans or until they can commit the resources to doing it cool.

Was there any one Fan page that really stands out before I go through the whole bunch of them? Just curious.

By: Samuel Beahan

Samuel Beahan — Fri, 26 Mar 2010 05:08:15 +0000

Although I have an understanding of your stance I cannot really accept what you have claimed right here.

By: crane hire

crane hire — Thu, 25 Mar 2010 00:36:08 +0000

Hi vey nice interesting blog im from liverpool i found this on yahoouk I’m in the crane hire company business,i found this blog very interesting good luck with it i will return to this blog soon

By: cb predator

cb predator — Sun, 21 Mar 2010 06:19:05 +0000

Heya from Australia! I have found your article on alltheweb. Handy content! Mary J. Hamilton x

By: Here’s a Story About Social Media… « The Byrne Blog

Here’s a Story About Social Media… « The Byrne Blog — Mon, 15 Mar 2010 15:06:51 +0000

[...] AmLaw 100 Firms on Facebook [...]

By: thebyrneblog

thebyrneblog — Fri, 12 Mar 2010 17:07:40 +0000

Saw it; K&S and Perkins Coie (privacy) are two firms with active pages for specific practices. Akin Gump has one for pro bono, Orrick for recruiting and Wilmer Cutler for alumni. Also found a fan page for David Boies but not for his firm!

By: Greg Lambert

Greg Lambert — Fri, 12 Mar 2010 16:47:17 +0000

King & Spalding’s Healthcare group has a Facebook fan page.
http://bit.ly/9Kj5x2